Ladies, we need to talk about the second-worst beauty sin of all time: the dreaded line of demarcation.
This is the line where your actual skin color meets your mismatched foundation color, usually on your jawline. It occurs because you didn’t blend your ish right and you’re wearing the wrong shade.
According to a study done by the kind of people that have time and money to conduct studies, the #1 challenge associated with foundation itself is finding the right shade, followed closely by incorrectly applying foundation and neglecting to update your shade when your coloring changes. In fact, skin coloring can change by up to four shades at different times of the year. This is especially prevalent in my native LA, where the constantly sunny weather can easily change the shade of your skin in as little time as it takes you to get down Sunset during rush hour.
MAKE UP FOR EVER decided they’re tired of dealing with your two-faced makeup cluelessless, so the brand just launched Foundation Nation, a campaign to help y’all cuties address the most common foundation makeup challenges. Foundation Nation aims to teach women (and men, too, I guess) how to solve their makeup concerns by choosing the right formula, the right shade, and using the right application technique, no matter what brand you choose to wear (but seriously, if you’re still wearing that drugstore shit, we have bigger issues).
If you happen to be in LA, you might even get the chance to have mega-babe celebrity makeup artist Troy Jensen to show you the foundation way: he, along with Make Up For Ever’s team of professional artist,s will be on-hand at Make Up For Ever’s Robertson location on Thursday, September 26th, from 6-9pm, for complimentary 15 minute foundation lessons.
If you can’t handle that, don’t trip chocolate chip: From Thursday, September 19th through Sunday, October 5th, you can stop by one of MUFE’s flagship boutiques during normal store hours for a complimentary lesson. If you’re in OC, hit up my favorite artist at the South Coast boutique: Her name is Jillian and she’s a super talented cutie. No appointment or purchase is necessary, but if you’re like me, you can’t leave a MUFE store WITHOUT buying at least 2 pairs of lashes.
For locations of MUFE flagships and additional stores where FOUNDATION NATION will be occuring, creep up on makeupforeverusa.com. Don’t be ashamed – bad foundation happens to all of us. Even to me… but usually only when I’m drunk.